Know Thyself.

"French National TV & Lux"

Fr.TV declares Lux as one of the best photographers in Western Hemisphere. Documented below at 5:40, watch Lux photograph World Class Ballet dancer Mathilde Froustey for National airplay representing San Francisco, California.

"Lux."
Latin Definition. X-. Light.
1. To illuminate the dark.
2. Hope.
3. Infinite possibilities.

Creative Fields: Photography, Cinematography, Audio Producion and Designer.

A Little Journey To Addis Ababa, Ethiopia.

The father a diplomat. Mi madre a pilot. Both of which have shown great tenacity & perseverance to accomplish the impossible.

Born in Addis Ababa, Ethiopia. By blood I'm Mexican & Bulgarian. My upbringing began in Africa. I grew up in Kenya, Namibia, and seen different parts of South Africa, Botswana and Egypt. I've been told somewhere along my bloodline there lies royalty from an Old Romanian Empire, or at least from what my parents tell me. I got my name Francisco after my mom placed a wager with my dad. She told him;

"If you want to name your son Francisco, then you're going to have to do something for me.
You're going to get me a baby lion. Otherwise I'm going to name him after my first ex-boyfriend from Bulgaria, Ivan."

Actions speak louder than words

Manifesto

Starting my Magnus Opus in San Francisco.
Next, to inspire the World beauty.
Let there be Light.

-Lux.

Using Format